Home > Health/Pharma > Merck’s Deceptive New Entertainment Product Campaign Pushes Drugs Like Candy on Young Children

Merck’s Deceptive New Entertainment Product Campaign Pushes Drugs Like Candy on Young Children

Wednesday, 04 July 2012 07:50

‘The same multinational drug company responsible for thrusting the Gardasil vaccine on masses of young boys and girls is now targeting children with a deceptive new advertising campaign that likens allergy medication to candy.

Adweek and others are reporting that Merck & Co. has leeched itself onto a promotional campaign for the upcoming Dreamworks film Madagascar 3: Europe’s Most Wanted, a move that has prompted the Public Health Advocacy Institute (PHAI) and several other advocacy groups to file a complaint with the U.S. Federal Trade Commission (FTC).

Packaging for Claritin allergy medication apparently now features characters from the Madagascar 3 movie emblazoned right on the label. The labels also entice children with offers of free stickers, downloadable Madagascar 3 interactive games, popcorn containers, and other knick-knacks.’

Read more: Merck’s Deceptive New Entertainment Product Campaign Pushes Drugs Like Candy on Young Children

http://www.davidicke.com/headlines/

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